Below is a non-exhaustive list of the domains that we have identified who are still getting snippets:Ī common thread here seems to be major “media” outlets, devoted mostly or exclusively to video content. In the early data we’ve seen, it seems Google has put together an exclusive club of sites that are now allowed to get video snippets in their results regardless of their hosting solution. This is just a theory, and many people are working to gather more data around this. Others have been speculating that Google is working to increase their revenue by removing distractions that encourage clicks away from their ad revenue. This change to video snippets may be part of a wider overall change to how results appear in search. Google recently made major changes to how authorship images show up in search, with similar results.
If this is the case, we may see a slight bump of video snippets in the future as pages and videos get reindexed. They push a new feature out, it becomes widely adopted, and then Google does a refresh of the index to flush out things that may have changed in their algorithm. It’s a trend we see when Google releases new features into the wild. In the meantime, here are two of our early theories that may explain some of the changes we are seeing: The Algorithm Adjustment Theory
VIDEO SNIPPETS UPDATE
We will continue to update you with the latest. We are actively collecting data and collaborating with our friends at Distilled, Moz, and SEER to find out more. We still have no official word on the changes from Google but clearly, something has changed in the way it handles video snippets. The graph below shows that there was a 27.8% drop in the number of video snippets shown in search results: According to Mozcast, there’s been a big drop in the number of search result pages that contain video snippets.
Starting yesterday, you may have noticed that your search results started looking a little different, especially if you have been using video on your sites.
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